Metcalfe's Sentry

Project summary:

Typically, retail grocery stores, remodel every 7-10 years Metcalfe’s remodels/renovates every 5-7 years to keep on top of growing consumer trends in the grocery business.

It used to be that consumers thought saving money was more important time & experience shopping. In today’s market, it’s more about time & experience shopping than price. In line with this new trend, Metcalfe’s 2007 renovation focused on value added, high-quality take-home foods.

Other renovations have been the addition of 65 FEET of freshly prepared deli salads and entrees, self-service hot stir fry bar, fresh sushi, hot chicken wing bar, hot deli meals to go and stonefire heart pizza (can be customized and cooked while you shop).

IN addition, Metcalfe’s quadrupled the selection of seafood and introduce a service meat department with an expanded selection, featuring quality prime cuts & aged beef.

Along with the growing trend of organics and the buy local movement, Metcalfe’s now has the largest selection of local produced bakery, cheese and meats. This summer, Metcalfe’s will also be introducing the largest selection of locally grown produce in the Madison area.

Other renovation highlights would include an expanded floral department (with large walk-in floral cooler), hearth oven in the bakery and an expanded international beer and wine selection.

Finally, we have added an artisan/gourmet cheese department featuring over 500 varieties of local, organic and international cheeses.

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