Central Beltline Design Center

Owner: Mortenson Investment Group

General Contractor: Ideal Builders

Architect: Potter Lawson

Engineers: Pierce Engineers

Photography: Don Kerkof

Completion Date: June 2007

Project summary:

The Central Beltline Design Center, home to Allen Kitchen and Bath and Verlo Factory Mattress Store, is a result of an ongoing effort to redevelop the critical Todd Drive area of the West Beltline Highway. Mortenson Investment Group acquired the vacated, former Midwest Billiards location, and developed it into the Design Center that features a sleek glass facade and boasts large and welcoming showrooms totaling 14, 700 square feet. Neighbors for years, Gary and Laree Allen (Allen Kitchen and Bath) and Dan and Chad Franklin (Verlo Mattress) are happy to be paired up in the new facility, which is just one block west of their former location.

Their amicable relocation is an essential step in the process of building the Arbor Gate Development, which is slated to be complete by fall 2008, on the corner of Todd Drive and the West Beltline Frontage Road, where the former Allen and Verlo buildings were previously located. Arbor Gate is designed to be a mixed use development, with over 200,000 square feet of commercial office and retail space, which will revitalize the area and bring several hundred jobs and needed amenities to the Central Beltline and South Madison.

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